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Google

Any given web property has to be first submitted to Google Webmaster tools.

https://search.google.com/search-console/welcome

The search console presents Google crawling status as well as how well the website is ranking for certain queries and certain demographics like countries, devices and dates.

This information is useful for understanding how our content is ranking for queries. For example top queries for matrix.ai might be just matrix ai, however this means people are directly searching the company name or something similar to it. Ideally we want to rank on queries about the topics and concepts we want to market for.

Additionally individual pages may have certain issues in relation to the crawled data. These usually show up when page links may have been changed, or the site structure has changed. Ideally links shouldn't go dead, so if a link has changed, it's better to do a permanent redirect.

Google does not automatically read hostname/sitemap.xml. In our Docusaurus static websites, we can provide instead a robots.txt file that references the sitemap. This will allow the Google crawler to automatically look up the sitemap.xml.

Google also has search analytics which is separate from the search console.

For example:

Business Profile and Google Maps​

Google supports creating "business profiles". These provide Google with additional locality-oriented metadata for businesses. This is primarily useful for showing information on Google Maps. Which allows one to find a business geographically, and is also how Google reviews work which only works for geographically oriented businesses.

https://business.google.com/

Use this to add additional contact and location metadata as well as photos of geographic events and services, especially in relation to network state. It also makes it easier for customers and partners to navigate to your location if they need to meet you.

The main purpose of this is to:

  1. Add photos of events and services specific to a location enabling discovery.
  2. Enable the ability to build reputation via Google reviews.
  3. Make it easier for people to navigate to our location when they search.
  4. Increase trust via proof of work (because a physical presence is more effort than online presence.)
  5. Enhances website metadata for locality oriented searches.